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Rich Mintzer, professional ghostwriter specializing in business books

Rich Mintzer is an expert ghostwriter with over 20 years of experience who now specializes in business books. He also handles professional non-fiction books, book proposals, marketing materials, web content and more.

Author Archives: Rich Mintzer

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Does Fact Checking Matter Anymore?

clientswebdesigns.com Posted on May 8, 2017 by Rich MintzerNovember 14, 2022

I was recently discussing the latest edition of a theater book, which I had worked on, with an indexer/fact checker. We were double checking titles such as Book of Mormon vs. The Book of Moron, and reviewing which of several shows mentioned won Tony Awards. Most authors, and ghostwriters, appreciate editors, fact checkers and proofreaders, who help us get it right. And yes, most authors out there still want to get it right. Today, however, in an age in which truth often takes a backseat to “Alternative Facts,” (a.k.a. lies) and conspiracy theories, which can easily spread like wildfire, we are at the risk … Continue reading…

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Alas, Content Marketing has Caught on

clientswebdesigns.com Posted on April 28, 2015 by Rich MintzerNovember 14, 2022

Talking with Content Marketing guru Joe Pulizzi Ironically, in an age of trying to grab attention in 10 seconds or less, content marketing is making its mark largely due to the determination of people like Joe Pulizzi who heads up the Content Marketing Institute. Pulizzi started working in media at the time so many of us jumped into the dot.com bubble with great expectations. He saw the growing disconnect between traditional advertising and having a better way to connect with customers. In retrospect, I also saw what Pulizzi was starting to see when I worked (briefly) at a startup web … Continue reading…

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