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Talking with Content Marketing guru Joe Pulizzi Ironically, in an age of trying to grab attention in 10 seconds or less, content marketing is making its mark largely due to the determination of people like Joe Pulizzi who heads up the Content Marketing Institute. Pulizzi started working in media at the time so many of us jumped into the dot.com bubble with great expectations. He saw the growing disconnect between traditional advertising and having a better way to connect with customers. In retrospect, I also saw what Pulizzi was starting to see when I worked (briefly) at a startup web … Continue reading…

One of the first questions people ask when talking to a ghostwriter is “how much?” You’ll see rates for book ranging from $2,000 to $200,000. So let’s just say, it varies. As a result, just as everyone on an airline has paid a different price for their seat (and will end up at the same location) ghostwriting has a similar inconsistency in pricing. Why such a disparity? There are many factors involved. For example, a 20-page children’s book should cost considerably less than a 250-page, well-researched, corporate history. The real reason, however, that the rates vary so greatly is because … Continue reading…

When I speak in front of groups, I discuss what it takes to write a book and get it published. I talk about outlines, chapters, edits, rewrites, agents and all sorts of fun stuff. Then the audience asks questions which I try to answer and, in the end, people seem very happy with some insights into the book writing and publishing process. Yet even with their new insights, only a small few of the people in that room will actually sit down and follow their desire to write a book. Some will start and stop a few times, others will … Continue reading…

“I’m writing a book. I’ve got the page numbers done.” Steven Wright Having written nearly a dozen books for Entrepreneur Media and at least a dozen articles for their website, entrepreneur.com, I have officially made the transition from humor writer in the 1990s to business writer today. But it’s more than replacing a few punch lines with business-speak. While I enjoyed writing humor books and material for radio and TV, I now find that I enjoy helping business owners improve upon their own success, or get started in business. A book can be a very impressive business card that greatly … Continue reading…

It wasn’t all that long ago that a good book proposal could lead to finding a literary agent who just might land you a potential deal from a publisher. Books were judged by content and how well they might do on the shelves of the bookstores. Sure, we wanted to get our non-fiction books from credible experts but we were also intrigued by new ideas, unorthodox styles and what might be considered more alternative, edgy, or even taboo. Today, however, despite a soft core S & M novel and it’s three follow-ups that have surprisingly turned the fiction world on … Continue reading…